About
Bringing fashion and farming together
F2F is a collective of passionate Australian wool growers and advocates bringing together the farming and fashion communities to celebrate the compelling story of Australian Merino wool qualities, production and its esteemed place within global fashion and textiles industries.
Headquartered in the beautiful New England of NSW - a region renowned for superfine Merino production - our purpose is to influence the industry at its grassroots and position wool as the favoured natural fibre in fashion. Promoting wool as a natural, biodegradable and sustainable fibre is central to our cause.
Who we are
F2F is a community based not for profit company limited by guarantee.
Our team covers multiple disciplines involved in the production of fleece to fashion - from wool production to catwalk choreography.
Together we have over a century of experience in the fashion sector working with iconic Australian designers and fashion influencers including Alexander Perry, George Gross, Harry Watt, Deborah Hutton, Joh Bailey, Jonathon Ward, the late Lady Sonia McMahon, Josephine Nathan, Bonny Lythgoe, Faye De Lanty, Peter Everett, Adrian Erdedi, Emma Downey, Akira Isogawa, Charlie Brown, Catriona Rowntree and Emily Taylor.
Our vision